Let Our Social Media GURUS Guide You
Over 2 billion people worldwide are actively using various social media networks, with the numbers set to grow by at least 25% with each passing year. Any business that has yet to jump onto the social media wagon is depriving itself of valuable outreach opportunities. More than 90% of businesses in the US now have active social networks and have witnessed exponential increases in exposure and even sales.
As the year begins, it’s important to analyze the changes and trends in social media marketing world and hence take advantage of them to boost your company’s position within your niche.
Companies taking up social messaging
Studies have shown that there are almost 4 billion people actively using messaging apps, from Facebook Messenger and WhatsApp to Kik and WeChat. What’s more, the world’s five most used applications in smartphones are solely messaging apps, whose users access them more often than they are on any social network.
So, how does this impact enterprise in 2016? Not by much, at present. Messaging apps still fit into the foggy category of social outreach methods referred to as ‘dark social’. There’s not much information about the kind of content brands are sharing through these apps and its impact on conversions, sales and website traffic. Some of the more forward brands are still testing the waters on this.
However, this may be the year in which we gain more insight into messaging apps’ analytics, enabling companies to take full advantage of the opportunities presented by social messaging. Every major social network has its accompanying social messaging app, and one can expect that in just a short while they will come up with methods to harness this data for businesses’ marketing efforts.
Social media paid advertising comes of age
Have you noticed just how many more ads you have within your social networks’ newsfeeds? Yeah, that’s because they’ve been proven effective. Unlike your old-school banner advertising, social media networks have developed native advertising (such as promoted tweets, and Sponsored posts on Instagram and Facebook), which resemble normal updates likely to be shared among friends.
Such adverts are targeted for improved precision, with businesses now being able to narrow potential audiences by age, gender, location, interests, roles, and even company affiliations among many other qualities. Therefore, it’s likely that you will only see ads that actually interest you.
Given these developments, companies increased their social advertising expenditures by more than 30 percent last year to over $24 billion, remarkable considering that almost no companies had social advertising about three years ago. Fueling this increase is a host of tools through which small business owners can design and pay for ads in a simplified process entailing just a few clicks.
Social video sharing
Social video sharing is now at its all-time high, with Facebook reporting over 8 billion video views daily in the last year – purported to be more than YouTube. Twitter also launched its native video feature last year, and Snapchat boasts about 6 billion daily views under its belt.
You can expect this to rise this year, with Facebook working on extra features like Suggested Videos and the possibility of dedicated video feeds. It is no wonder therefore that over 50 percent of companies consider video communication to be one of their most effective online marketing tools, with two in every three planning to make video a dominant part of their 2016 strategy.
If your company is still reluctant to launch into social video, perhaps due to the prohibitive costs involved, there are many alternatives coming into the scene: 15-second videos on Instagram and 8-second Vines being two.
One needs no magic 8-ball to see where the social media marketing scene is headed in 2019. It is plain as day that social media has become just as important a marketing strategy for companies as SEO and other older online marketing techniques, with the potential to explode even further than any other. The right ti me to join the scene for your company is yesterday, but now is the next best thing.